Independent work,
(Also the freelance doors are wide open!)
3/5/2026 Started
Finished 6/5/2026
Publication-Brand identiy
-Typography layout
Tools
-Adobe InDesign
Client
-Amanda Ntumba
Objective To make a publication that reflect Amanda’s personaity while attracting brand deals with-in discus thowing
and shot put.
Project This project was all about understanding the magazines layout (Headline, Deck,Subheader, Callout, Folio, Running Sides, Running Heads and Body copy) of a cohasive system kit of parts that related to her story.
Understanding the user flow and the kit of parts through gestalt theory and the principles of design.
Story
Understanding Amanda childhood background to
where she is now at the University at
the Cincinnati. Empathic reseach though
just talking and chatting is one way to
help connect the design to the brand identity.
Colors
Graphic Elements
Typeface Exploration
Final
Wyckofml@mail.uc.edu©2026MichaelWyckoff