Spring 2025

Brand Identity
-Research
-Layout
-Cohseive 

Tools
-Physical studies  
-Adobe Illustrator

Clients
-Russell Alkins
-Yalie Kamara
-Kari Seymour






Objective
Design challenge to demonstrate the utility of Typography, Color theory, and Design layout. While maintaining a cohasive form language.  
Project  
To best understand a poet's collective message and explore the collective message of the “hidden to finaly be revealed“ around the diverse variety of experimental typography. 







Corita Kent, “Nothing is a mistake. There’s no win and no fail, there’s only make.”     
 




Research
Early step of this project involved a shared message that allowed me to explore into the poets shared senses of awe for natural scenery. Empathetic understanding of the human perception. Shown through their own unique perspective. Therefore, I wanted to communicate the humanity and earthly nature of the unbounded landscapes of poetry.




Discovery of Type + Photo
In the classroom, we did these photographic typographic studies to understand the visual attributes and help brainstorm a collective message. This type of study includes bending, mashing, warping, and manipulation of light. Play like a child and analyze like a scientist. I believe that this methodology helped me plant a sead of finding a visual message. 




Iterate
I was focus on the body of the halk moth. Seeing how I could accurately acquire the features of the light weight, speedy, and bold appearance.



RefineThe main idea for the refindment was to clean up the contrast difference between the clashing colors because I just want the geomatic grids of the text to pop.



Final


















Wyckofml@mail.uc.edu©2026MichaelWyckoff