Cincinati DAAP
Spring 2025

Brand Identity
-Research
-Layout
-Cohseive 

Tools
-Physical studies  
-Adobe Illustrator

Clients
-Russell Alkins
-Yalie Kamara
-Kari Seymour






Objective
Design challenge to demonstrate the utility of Typography, Color theory, and Design layout. While maintaining a cohasive
form language.  
Project  
To best understand a poet's collective message and explore the collective message of the “hidden to finaly be revealed“
around the diverse variety of
experimental typography.
 







Corita Kent, “Nothing is a mistake. There’s no win and no fail, there’s only make.”     
 




Research
Early step of this project involved a shared
message that allowed me to explore into the poets
shared senses of awe for natural scenery.

Empathetic understanding
of the human perception.
Shown through their own unique perspective.
Therefore, I wanted to communicate the humanity
and earthly nature of the unbounded landscapes of poetry.




Type is image
In the classroom, we did these photographic 
typographic studies to understand the visual 
attributes and help brainstorm a collective message. 
This type of study includes bending, mashing, warping, 
and manipulation of light. Play like a child and 
analyze like a scientist. I believe that this
 methodology helped me plant a sead of finding a 
visual message.

 




Iterate
I was focus on the body of the halk moth. 
Seeing how I could accurately acquire the 
features of the light weight, speedy, 
and bold appearance.





Refine
The main idea for the refindment was to clean up 
the contrast difference between the clashing colors 
because I just want the geomatic grids of the text to pop.





Final

























Wyckofml@mail.uc.edu©2026MichaelWyckoff