Project Overview 
This letterform project was all about understanding how one typeface font can affect the feel and the message behind one letter. The goal with the Clarendon G was to share a message of the bold and confident from how that one letter was constructed.  
Sketches 
This demonstrated warming up and trying to understand the form by drawing out the form and getting the feel of the curves and thick stroke of the lines.
iteration 
I switched to light Clarendon, which made me help me understand the white space and understand how the letterform can lose the bold meaning by changing weight.
refinements 
Soon, I got the letterform back to the bold Clarendon G and guided the viewer though the whitespace and shape language of the composition.
Final 
Back to Top